Hello Betty
Event source: Haifa Cinematheque
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Country: Switzerland 2025 Director: Pierre Monnard Cast: Sarah Spale, Martin Fischer, Rabea Egg, Viviane Zaffa, Cyril Metzger, Leonardo Nigro ⏱ Duration: 110 minutes 🌐 Language: German and Swiss German 💬 Subtitles: Hebrew and English Haifa Film Festival preview screening. The film tells the true story of Amy Creole, who went from a young advertising copywriter to a culinary icon still known in Switzerland today. In 1956 Creole created Betty Bossi — a fictional character meant to sell margarine — only to discover she was being asked to sell recipes, without knowing how to cook herself. With the help of an Italian immigrant, she learns to cook and changes the cooking habits of hundreds of thousands of women in Switzerland. But as the lines between the creator and her creation begin to blur, Amy struggles to balance her public persona with her roles at home. The film brings to the screen the stunning design of the mid-20th century, and deals with a society on the verge of change, a woman grappling with ambition and identity, and the surprising results of a truly good idea. 110 minutes, German and Swiss German, subtitles in Hebrew and English. Courtesy of Red Cape.
